Ad Brilliance
Posted by Ben | Under Marketing Thursday Jun 12, 2008Papa John’s has taken an innovative approach to directing marketing with its deceiving faux delivery boy & pizza appearing at your doorstep. The optical illusion actually works by affixing a sticker right below the door’s peephole with the image. Already the winner of the Gold Lion for the best use of alternative media in direct marketing at the Cannes Advertising Festival, this marketing strategy is sure to stick with consumers. Before the faux delivery boy, Papa John’s got the word out by hiring people to go into chat rooms on AOL 2.0. Sort of guerilla marketing campaign I guess.
More like door-to-door marketing isnt it?
Nice indeed. But has been around for a while.