Advertising is an interesting beast. From what I hear, it’s a terribly competitive market. People are always trying to find the next big thing. I thought of a great idea, nobody has seemed to use yet. You know those little rubber ciggarette blocker things in the urinals in public places? They should be putting ads on those! Or like, targets, or something! Make peeing fun, I say! Anyways, Mr. Clean has ousted my idea, check out this piece:
Papa John’s has taken an innovative approach to directing marketing with its deceiving faux delivery boy & pizza appearing at your doorstep. The optical illusion actually works by affixing a sticker right below the door’s peephole with the image. Already the winner of the Gold Lion for the best use of alternative media in direct marketing at the Cannes Advertising Festival, this marketing strategy is sure to stick with consumers. Before the faux delivery boy, Papa John’s got the word out by hiring people to go into chat rooms on AOL 2.0. Sort of guerilla marketing campaign I guess.
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